At the., you'll find an eclectic mix of whimsical products designed by Sherwood Forlee and Mihoko Ouchi. You won't, however, find any fanciful themes or philosophies underlying their body of work. Sherwood and Mihoko have short attention spans, which accounts for their scatterbrained selection of goods. They also have short attention spans, which accounts for their inability to get past the definite article of a company name.

Prior to forming the., Sherwood and Mihoko worked at various graphic and product design consultancies worldwide. In 2009, they decided to collaborate on their own line of lighthearted and mirthful products.

Having started out happily as a small operation, the. is content to keep it that way. Most of the.'s offerings are self-funded. As such, only small batches can be made at a time and are sometimes shelved to make room for other harebrained ideas. the. is also committed to sharing its playful spirit with not only its customers but with organizations that make positive differences in the world. Wherever possible, the. contributes a percentage of its online earnings to charities whose focus is to empower people and stoke the flames of their imaginations. To learn more about the charities the. supports, please visit the links on the individual product pages.

SHERWOOD was born in Hong Kong, grew up in Zimbabwe, and then settled in the US. He graduated as a mechanical and aerospace engineer and then managed to single-handedly lower the average income of his graduating class by taking work as a product designer. He hopes to eventually open up his own bread and nut butter shoppe replete with a staff of well-trained squirrels to operate the grinding machines.

MIHOKO was born and raised in Japan. After her studies and having worked as a graphic designer, she followed her sweet tooth to the pâtisseries of Paris where, serving as an apprentice, she developed a great affection for the delectable delights. Following Paris was New York City, where Mihoko studied Product Design and continues to live to this day. Her other interests include vintage clothes and films.